Email Marketing

Extensive experience in planning, executing, and optimizing email marketing campaigns, with a strong focus on automation and e-commerce management. I have successfully designed and implemented email strategies that drive customer engagement, boost sales, and enhance customer retention. My expertise lies in creating highly targeted campaigns that deliver the right message to the right audience at the right time.

Throughout my career, I have utilized various email marketing platforms to maximize campaign effectiveness. I have worked extensively with Mailchimp, leveraging its user-friendly interface, robust automation features, and advanced segmentation capabilities to create personalized and behavior-driven email sequences. Additionally, I have successfully managed campaigns using SendinBlue (now Brevo), utilizing its comprehensive suite of tools, including detailed customer segmentation, AI-powered send-time optimization, and real-time analytics to enhance performance.

Beyond these platforms, I have also worked with Klaviyo, a powerful tool specifically designed for e-commerce businesses. By integrating Klaviyo with platforms like Shopify and WooCommerce, I have built automated workflows such as abandoned cart recovery, post-purchase follow-ups, and product recommendations to drive conversions and customer loyalty.

My expertise extends to crafting compelling email content, designing responsive templates, and A/B testing subject lines and call-to-actions (CTAs) to improve open rates and click-through rates. Additionally, I have implemented deliverability best practices, such as list hygiene maintenance, domain authentication (SPF, DKIM, and DMARC), and compliance with GDPR and CAN-SPAM regulations to ensure high inbox placement rates.

By continuously analyzing campaign metrics and leveraging data-driven insights, I refine strategies to optimize engagement and conversion rates. My ability to align email marketing efforts with broader digital marketing goals has contributed to the overall success of numerous e-commerce brands and service-based businesses.